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ACCANTO BRANDING
BRANDING TRANSFORMATION AGENCY / LONDON

We create brands people remember.

Strategy, identity, interiors and digital, built as one system for businesses that intend to grow.

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01 / WHAT WE DO

Transformation,
not decoration.

A new logo does not change how people feel about a business. We start with the position the brand can defend, then build the identity, the space and the digital experience around it.

Founded in London, working with hospitality, retail, wellness and service brands across the UK. Every project runs through the same team, from the first workshop to the day the doors open.

HOSPITALITY RETAIL WELLNESS F&B
01 Brand Strategy Positioning, naming, brand architecture and tone of voice. The decisions everything else is built on. ↗︎ 02 Visual Identity Logotypes, type systems, colour, packaging and the guidelines that keep it all consistent. ↗︎ 03 Interiors Spatial concepts, materials, lighting and signage, drawn with the identity rather than after it. ↗︎ 04 Digital Websites, ordering and booking journeys, content systems and the campaign that opens the doors. ↗︎
02 / THE SYSTEM

A brand is
built in layers.

Most agencies hand over one layer and call it a rebrand. We build all four, in order, so the parts still hold together when they meet the public.

01 Strategy Position, audience, naming, tone of voice.
02 Identity Logotype, type, colour, packaging.
03 Interiors Space, materials, lighting, signage.
04 Digital Site, booking, content, campaign.
03 / SELECTED WORK

Selected Work

ALL PROJECTS↗︎
FEATURED PROJECT

FORMA

Property development brand

A square-void wordmark and a scarlet architectural system, carried from the construction hoarding through the sales suite to the apartment finder.

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FORMA, Property development brand
FORMA London, United Kingdom
STRATEGY / IDENTITY / INTERIORS / DIGITAL

Build the brand.
Design the experience.

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